Accurately define and build the marketing funnel and transpose it into a real time tracking dashboard with all the metrics and conversion rates to insure an accurate tracking of the performance of all growth marketing initiatives and uncover areas for improvement.

 Track the complete lead journey to optimize each step and deploy the right marketing automation actions (landing pages, tag managers, unique identifiers, content access tracking, mail opening…) to ensure the best lead experience while collecting all the metrics for optimization purposes.

 Analyze, compare and choose the best acquisition channels for our business based on concrete ROI metrics and audience reach.

 Collaborate with the brand content team to build the appropriate content planning to drive education and engagement accordingly to the company objectives.

Manage SEO strategy and deploy best practices with the brand content team and the webmaster to ensure high-level performance.

Conduct A/B testing for each campaign testing different messages, creatives, format, channels, audience, etc. and share suggestions for the best content strategy to adopt accordingly to business objectives.

Build, update and optimize your prospect lists on a regular basis in order to have the best reach possible.

Manage and track the allocated budget and share recommendations for the budget forecasting.

Deploy an efficient nurturing strategy including direct mailing to our CRM database with custom messages based on the lead status.

Work cross-department to launch new marketing initiatives and closely collaborate with the Sales team to align marketing growth strategy and support them in achieving revenue objectives.

Keep up with the industry best practices and analyze the competition landscape on a regular basis to adjust the marketing strategy accordingly.