Joan Carreras
AI Native Performance Marketer
Your marketing team is drowning in manual work while competitors move 10x faster with AI. I fix that. I build the systems, run the campaigns, and automate the grind so your team can focus on strategy that actually moves revenue.
Joan Carreras
AI Native Performance Marketer
Your marketing team is drowning in manual work while competitors move 10x faster with AI. I fix that. I build the systems, run the campaigns, and automate the grind so your team can focus on strategy that actually moves revenue.
What I Actually Do
Identify
I audit your marketing stack and find the bottlenecks: manual reporting, repetitive tasks, broken attribution, wasted spend. No generic playbooks. A forensic look at what's actually slowing your team down.
Build
Custom AI agents, automated workflows, and data pipelines built for your specific problems. Python scripts, API integrations, HubSpot automations, whatever replaces the manual grind and makes your team 3x more productive.
Deploy
Ship campaigns and automations into production. Full-funnel paid media across Google, Meta, LinkedIn, TikTok with proper tracking, attribution, and real-time monitoring from day one.
Results
Real business results. Every system I build is measured against hard revenue metrics. Continuous feedback loops keep the agents improving.
Projects
Track Record
7+ years in performance marketing. From managing $1.4M quarterly ad portfolios at Google to tripling revenue as CMO.
Performance Marketing Strategist
B2B SaaS performance marketing agency. Paid acquisition and AI-enhanced campaign strategies for tech companies.
- ▸Own end-to-end strategy, execution, and reporting for a portfolio of B2B SaaS accounts
- ▸Plan, build, and launch paid media campaigns across Google Ads, Bing, LinkedIn, Meta, Reddit, and X Ads
- ▸Lead full account audits, develop strategies, and implement conversion tracking for new and existing clients
- ▸Build and maintain real-time revenue reporting systems for managed accounts
Chief Marketing Officer
- ▸Tripled B2B revenue through a bootstrapped marketing strategy
- ▸Grew B2C user base by 500% via targeted acquisition campaigns and content marketing
- ▸Launched and managed a new B2B division that hit 50% of total company revenue
- ▸Built AI-powered workflows that replaced manual marketing ops across the department
- ▸Managed full-funnel campaigns across LinkedIn, Google, TikTok, Instagram, Facebook, X
Senior Growth Marketing Manager
- ▸Managed $350K in paid media spend, hit all quarterly OKRs
- ▸Built real-time marketing funnel with tracking dashboards
- ▸Ran SEO initiatives: identified high-volume low-competition long-tail keywords
- ▸Analyzed closed-won and lost deals to find product-market angles that resonated with ICP
Performance Marketing Consultant
- ▸Set up HubSpot CRM from scratch: workflows, email campaigns, deal pipeline, reporting
- ▸Implemented full conversion tracking: GTM, GA4, platform pixels, events setup
- ▸Ran PPC across Google Ads and LinkedIn Ads
Agency Account Strategist, Google
- ▸Oversaw $1.4M quarterly Google Ads portfolio across finance, e-commerce, B2B, and SaaS
- ▸Optimized Search, YouTube, Performance Max, Display, and Shopping campaigns
- ▸Delivered strategic consultancy, performance analysis, and training programs
International Account Manager
- ▸Managed client relationships for online payment processing division
- ▸Identified untapped APAC e-commerce sector for EMEA payment processing expansion
The Stack
Paid Media
Tracking & Data
Automation & CRM
Strategy
Education & Certifications
Marketing Degree
Universitat de Girona
2018
Google Ads Certification
Facebook Blueprint Certification
Meta
E-Commerce Specialist
Knowledge Society
Python (Intro + Intermediate)
Sololearn
CAE C1 Advanced
Cambridge English
© 2026 Joan Carreras